Module

Metrics, funnels and benchmarks

Covers how to measure, benchmark, and interpret public sector marketing performance.

5 lessons • 750 XP available

Lessons

1
Why cost per acquisition means something different for a citizen than a customer

Reframe cost per acquisition for citizens rather than paying customers.

+150 XP
2
Calculating lifetime value when the customer doesn't pay you directly

Calculate lifetime value when audiences never pay you directly.

+150 XP
3
Mapping the public sector funnel from awareness to sustained action

Map the public sector funnel from awareness to sustained action.

+150 XP
4
Reading engagement metrics that predict retention before it happens

Use engagement metrics to predict retention before it drops.

+150 XP
5
Benchmarking your numbers against the sector, not against a tech company

Benchmark your numbers against sector peers, not tech firms.

+150 XP