Module

Metrics, funnels and benchmarks

5 lessons • 750 XP available

Lessons

1
Why cost per acquisition means something different for a citizen than a customer
+150 XP
2
Calculating lifetime value when the customer doesn't pay you directly
+150 XP
3
Mapping the public sector funnel from awareness to sustained action
+150 XP
4
Reading engagement metrics that predict retention before it happens
+150 XP
5
Benchmarking your numbers against the sector, not against a tech company
+150 XP