Module
Metrics, funnels and benchmarks
5 leçons • 750 XP à gagner
Leçons
1
Why cost per acquisition means something different for a citizen than a customer
+150 XP2
Calculating lifetime value when the customer doesn't pay you directly
+150 XP3
Mapping the public sector funnel from awareness to sustained action
+150 XP4
Reading engagement metrics that predict retention before it happens
+150 XP5
Benchmarking your numbers against the sector, not against a tech company
+150 XP