Module

The essentials applied to the sector

Applies core marketing strategy to SaaS growth motions, positioning, and retention.

4 lessons • 600 XP available

Lessons

1
Choosing your motion: product-led versus sales-led growth

Decide between product-led and sales-led growth for your product.

+150 XP
2
Engineering the funnel around product-qualified leads

Build a funnel that captures and converts product-qualified leads.

+150 XP
3
Positioning to win in a crowded SaaS category

Position your product to stand out in a crowded category.

+150 XP
4
Expansion and retention marketing for net revenue growth

Drive net revenue with expansion and retention marketing.

+150 XP