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FR
Verticals
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Software & SaaS
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Marketing in SaaS
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The essentials applied to the sector
Module
The essentials applied to the sector
4 lessons •
600 XP
available
Lessons
1
Choosing your motion: product-led versus sales-led growth
+150 XP
2
Engineering the funnel around product-qualified leads
+150 XP
3
Positioning to win in a crowded SaaS category
+150 XP
4
Expansion and retention marketing for net revenue growth
+150 XP