Module

Metrics, funnels and benchmarks

5 lessons • 750 XP available

Lessons

1
The CAC formula marketers keep getting wrong
+150 XP
2
LTV models that survive board scrutiny
+150 XP
3
Funnel conversion benchmarks by pricing motion
+150 XP
4
Engagement metrics that predict churn early
+150 XP
5
Benchmarking CAC payback and the magic number
+150 XP