Module

Metrics, funnels and benchmarks

Covers the SaaS metrics, funnel benchmarks, and unit economics that matter to boards.

5 lessons • 750 XP available

Lessons

1
The CAC formula marketers keep getting wrong

Calculate CAC correctly and avoid common measurement errors.

+150 XP
2
LTV models that survive board scrutiny

Build LTV models credible enough for board review.

+150 XP
3
Funnel conversion benchmarks by pricing motion

Compare funnel conversion benchmarks across pricing motions.

+150 XP
4
Engagement metrics that predict churn early

Spot engagement signals that predict churn early.

+150 XP
5
Benchmarking CAC payback and the magic number

Benchmark CAC payback and interpret the magic number.

+150 XP