Block 1
Brand & positioning
By the end of this block you will understand how brand strategy, messaging, positioning, and storytelling work together to differentiate a company in its market. You will be able to build a clear brand strategy, craft compelling messaging, position against competitors, and lead a rebrand that drives revenue.
Modules
1
Brand strategy
Covers how to define and structure a brand strategy that guides every marketing decision.
2
Brand messaging
Covers how to craft and align brand messaging that resonates with target audiences.
3
Competitive positioning
Covers how to position a brand distinctly against competitors in the market.
4
Brand storytelling
Covers how to use narrative to build emotional connection and brand value.
5
Rebranding
Covers how to plan and execute a rebrand without losing existing equity.