Module
Paid digital marketing
Covers planning and optimising paid digital campaigns across search, social, and display channels.
3 lessons • 165 XP available
This block's action items in the Playbook →Lessons
1
Paid digital marketing: foundations & core concepts
+55 XPUnderstand core concepts and channels of paid digital marketing.
2
Paid digital marketing: frameworks & methodology
+55 XPApply structured frameworks to plan and optimise paid campaigns.
3
Real-world application of paid digital marketing
+55 XPRun real paid campaigns and measure their performance.