Module

CAC, LTV & ROAS

Covers the unit economics of acquisition cost, customer value and ad return.

4 lessons • 320 XP available

This block's action items in the Playbook →

Lessons

1
Foundations & core concepts: CAC, LTV & ROAS

Define and understand CAC, LTV and ROAS clearly.

+80 XP
2
Frameworks & methodology: CAC, LTV & ROAS

Apply frameworks to model unit economics consistently.

+80 XP
3
Real-world application of CAC, LTV & ROAS

Use CAC, LTV and ROAS in real growth decisions.

+80 XP
4
CMO playbook & advanced tactics: mastering CAC, LTV & ROAS at scale

Master scaling CAC, LTV and ROAS at the executive level.

+80 XP