Module
CAC, LTV & ROAS
Covers the unit economics of acquisition cost, customer value and ad return.
4 lessons • 320 XP available
Lessons
1
Foundations & core concepts: CAC, LTV & ROAS
+80 XPDefine and understand CAC, LTV and ROAS clearly.
2
Frameworks & methodology: CAC, LTV & ROAS
+80 XPApply frameworks to model unit economics consistently.
3
Real-world application of CAC, LTV & ROAS
+80 XPUse CAC, LTV and ROAS in real growth decisions.
4
CMO playbook & advanced tactics: mastering CAC, LTV & ROAS at scale
+80 XPMaster scaling CAC, LTV and ROAS at the executive level.