Module

Digital analytics

Covers tracking, KPIs and tools for measuring digital channel performance.

4 lessons • 320 XP available

This block's action items in the Playbook →

Lessons

1
Foundations & core concepts of digital analytics

Learn core digital analytics concepts, KPIs and tracking basics.

+80 XP
2
Frameworks & methodology in digital analytics

Apply frameworks to structure digital measurement and reporting.

+80 XP
3
Real-world application of digital analytics

Use digital analytics to interpret real campaign performance.

+80 XP
4
CMO playbook & advanced tactics in digital analytics

Master advanced digital analytics tactics for strategic leadership.

+80 XP