Module
Digital analytics
Covers tracking, KPIs and tools for measuring digital channel performance.
4 lessons • 320 XP available
Lessons
1
Foundations & core concepts of digital analytics
+80 XPLearn core digital analytics concepts, KPIs and tracking basics.
2
Frameworks & methodology in digital analytics
+80 XPApply frameworks to structure digital measurement and reporting.
3
Real-world application of digital analytics
+80 XPUse digital analytics to interpret real campaign performance.
4
CMO playbook & advanced tactics in digital analytics
+80 XPMaster advanced digital analytics tactics for strategic leadership.