Module

CDP & first-party data

Building a customer data platform and first-party data strategy for unified, actionable profiles.

3 lessons • 300 XP available

This block's action items in the Playbook →

Lessons

1
CDP & first-party data: foundations & core concepts

Learn what CDPs do and why first-party data matters.

+100 XP
2
CDP & first-party data: frameworks & methodology

Apply methodologies to model and unify customer data.

+100 XP
3
CMO playbook & advanced tactics: CDP & first-party data

Use advanced CMO tactics to activate first-party data.

+100 XP