Module
Pricing strategy
Covers how to set, test, and optimize pricing models that maximize revenue and margin.
4 lessons • 260 XP available
This block's action items in the Playbook →Lessons
1
Pricing strategy: foundations & core concepts
+65 XPUnderstand pricing fundamentals and key value-based concepts.
2
Pricing strategy: frameworks & methodology
+65 XPApply pricing frameworks and methodologies to set prices.
3
Real-world application of pricing strategy
+65 XPPractice pricing decisions with real-world scenarios.
4
CMO playbook & advanced tactics: pricing strategy that drives revenue
+65 XPUse advanced tactics to make pricing drive revenue.