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Tracks/CMO Track/Product marketing/Product launch playbook
Module

Product launch playbook

Covers how to build and run a repeatable product launch playbook that drives adoption.

4 lessons • 260 XP available

This block's action items in the Playbook →

Lessons

1
Foundations & core concepts of product launches

Learn core principles behind successful product launches.

+65 XP
2
Frameworks & methodology: building a product launch playbook that actually drives revenue

Build a launch playbook that drives revenue.

+65 XP
3
Real-world application: product launch playbook in practice

Study real product launches and what made them succeed.

+65 XP
4
CMO playbook & advanced tactics for product launches

Apply advanced CMO tactics to maximize launch impact.

+65 XP
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