Brand equity in the age of fragmentation: why most CMOs are measuring the wrong thing

June 25, 2026 · 4 min · Free, with full transcript

As media channels multiply and consumer attention atomizes, the traditional metrics CMOs use to track brand health are becoming dangerously misleading. Here's what the most sophisticated brand builders are doing differently, and why the gap between them and everyone else is widening fast.

The transcript of this episode is being prepared.