AI in media
AI in media: recommendation, content creation and localization, ad optimization, and the rights/authenticity questions AI raises.
Media and entertainment is being reshaped by AI across content creation, personalization, and distribution: generative tools for scriptwriting, dubbing, VFX and music; recommendation engines driving engagement on streaming platforms; predictive analytics for greenlighting and audience targeting; programmatic ad optimization. This block gives you sector-specific fluency in how AI actually functions inside studios, streamers, publishers and ad-tech firms. You will learn to evaluate real use cases against realistic ROI, distinguish hype from deployable value, and understand the governance, IP and copyright risks unique to creative industries. The goal is practical judgment: knowing where AI creates value in the media value chain, and where it introduces risk requiring careful checks before deployment.
Ce que vous allez maîtriser
- Map where AI applies across the media value chain, from content development to distribution and monetization
- Evaluate AI vendor solutions and pilots using sector-relevant criteria and realistic ROI expectations
- Identify AI-specific risks in media, including IP infringement, deepfakes, content authenticity and talent displacement
- Apply governance checklists and guardrails before greenlighting AI deployment in content or ad-tech workflows