Media & Entertainment: how the sector works
how media and entertainment work: monetizing attention, the content-and-rights value chain, subscription vs advertising, and the platform/creator disruption.
Media & Entertainment spans film, TV, music, gaming, publishing and live events, all converging around content creation, distribution and audience monetization. This block builds the foundational fluency needed to operate in the sector: how content moves from creation to consumer across linear, streaming and digital channels, who controls leverage at each stage (studios, platforms, talent, distributors, aggregators), and how the rules of the game are set by copyright law, licensing regimes and content regulation. You'll also anchor your understanding in the numbers that matter: market sizing, subscriber economics, advertising benchmarks and the vocabulary practitioners use daily. Together these modules give you the structural map before you go deeper into strategy, deals or finance specific to this vertical.
Ce que vous allez maîtriser
- Map the end-to-end M&E value chain from IP creation and production through distribution, aggregation and monetization
- Identify who holds negotiating power among studios, platforms, talent agencies and distributors, and explain how margin is split across the chain
- Apply core regulatory constraints (copyright, licensing, content and antitrust rules) to a real business or deal scenario in media
- Use key market figures, ratios and benchmarks (ARPU, churn, box office, streaming penetration) to sanity-check a sector claim or business case