Module

Metrics, funnels and benchmarks

How to measure acquisition, lifetime value, funnels, engagement, and retention in a slow-switching market.

5 lessons • 750 XP available

Lessons

1
Customer acquisition cost in a market where switching is rare and slow

Calculate acquisition cost where switching is rare and slow.

+150 XP
2
Modeling lifetime value when contracts, churn and tariffs all move independently

Model lifetime value across shifting contracts, churn, and tariffs.

+150 XP
3
Mapping the funnel from quote to switch to first bill

Map the funnel from quote to switch to first bill.

+150 XP
4
Engagement metrics beyond email opens: app logins, usage alerts and portal activity

Track engagement via app logins, usage alerts, and portal activity.

+150 XP
5
Retention and win-back benchmarks in a contract-renewal-driven market

Benchmark retention and win-back in a renewal-driven market.

+150 XP