Module
Metrics, funnels and benchmarks
5 lessons • 750 XP available
Lessons
1
Customer acquisition cost in a market where switching is rare and slow
+150 XP2
Modeling lifetime value when contracts, churn and tariffs all move independently
+150 XP3
Mapping the funnel from quote to switch to first bill
+150 XP4
Engagement metrics beyond email opens: app logins, usage alerts and portal activity
+150 XP5
Retention and win-back benchmarks in a contract-renewal-driven market
+150 XP