Module

Metrics, funnels and benchmarks

5 leçons • 750 XP à gagner

Leçons

Customer acquisition cost in a market where switching is rare and slow

Modeling lifetime value when contracts, churn and tariffs all move independently

Mapping the funnel from quote to switch to first bill

Engagement metrics beyond email opens: app logins, usage alerts and portal activity

Retention and win-back benchmarks in a contract-renewal-driven market