Marketing in law firms
business development in a firm that is barred from advertising like a brand: reputation as the product, the directory submission machine of Chambers and Legal 500, referrals between firms and the reciprocity economy, panel tenders and the beauty parade, thought leadership and client alerts, league tables as marketing, the tension between the individual lawyer's name and the firm's brand, relationship partners and client listening, and visibility inside AI answers now that clients ask a model before asking a colleague.
business development in a firm that is barred from advertising like a brand: reputation as the product, the directory submission machine of Chambers and Legal 500, referrals between firms and the reciprocity economy, panel tenders and the beauty parade, thought leadership and client alerts, league tables as marketing, the tension between the individual lawyer's name and the firm's brand, relationship partners and client listening, and visibility inside AI answers now that clients ask a model before asking a colleague.