Module

The essentials applied to the sector

Applies core marketing concepts to industrial sales cycles, channels, servitization, and high-value accounts.

4 lessons • 600 XP available

Lessons

1
Mapping the industrial buying committee across long technical sales cycles

Map the industrial buying committee across long technical sales cycles.

+150 XP
2
Channel and distributor strategy for manufactured goods

Design channel and distributor strategies for manufactured goods.

+150 XP
3
Selling servitization: from capital equipment to outcome contracts

Sell servitization by shifting from capital equipment to outcome contracts.

+150 XP
4
Account-based marketing for high-value manufacturing accounts

Run account-based marketing for high-value manufacturing accounts.

+150 XP