Module

The essentials applied to the sector

4 lessons • 600 XP available

Lessons

1
Mapping the industrial buying committee across long technical sales cycles
+150 XP
2
Channel and distributor strategy for manufactured goods
+150 XP
3
Selling servitization: from capital equipment to outcome contracts
+150 XP
4
Account-based marketing for high-value manufacturing accounts
+150 XP
The essentials applied to the sector — Manufacturing, MBA Training