Module

Data landscape, quality and metrics

5 lessons • 750 XP available

Lessons

1
Mapping the media data landscape: sources, silos and standard datasets
+150 XP
2
Why your viewership numbers disagree: reconciling panels, census and self-reported data
+150 XP
3
Data quality audits: catching bots, duplicate IDs and broken pipelines before they skew decisions
+150 XP
4
Metadata as infrastructure: how tagging and content taxonomies determine what gets measured
+150 XP
5
Benchmarking what 'good' looks like: industry-standard metrics for reach, retention and content performance
+150 XP