Module

Metrics, funnels and benchmarks

5 lessons • 750 XP available

Lessons

1
Why cost per lead is the wrong number in professional services marketing
+150 XP
2
Calculating true client acquisition cost when sales cycles run 18 months
+150 XP
3
Modeling client lifetime value when engagements are irregular and unpredictable
+150 XP
4
Mapping the professional services funnel from awareness to signed engagement letter
+150 XP
5
Benchmarking retention and expansion metrics against sector norms
+150 XP
Metrics, funnels and benchmarks — Professional Services, MBA Training