Module

Metrics, funnels and benchmarks

Covers the metrics, funnels and benchmarks that measure marketing performance in long, irregular sales cycles.

5 lessons • 750 XP available

Lessons

1
Why cost per lead is the wrong number in professional services marketing

Learn why cost per lead misleads in professional services.

+150 XP
2
Calculating true client acquisition cost when sales cycles run 18 months

Calculate true acquisition cost across 18-month sales cycles.

+150 XP
3
Modeling client lifetime value when engagements are irregular and unpredictable

Model lifetime value for irregular, unpredictable engagements.

+150 XP
4
Mapping the professional services funnel from awareness to signed engagement letter

Map the funnel from awareness to signed engagement letter.

+150 XP
5
Benchmarking retention and expansion metrics against sector norms

Benchmark retention and expansion metrics against sector norms.

+150 XP