Module
Loyalty & retention
Covers retaining customers and increasing lifetime value through loyalty programmes and retention strategies.
4 lessons • 220 XP available
This block's action items in the Playbook →Lessons
1
Loyalty & retention: foundations & core concepts
+55 XPUnderstand the fundamentals of loyalty and retention.
2
Loyalty & retention: frameworks & methodology
+55 XPApply frameworks to design loyalty and retention programmes.
3
Loyalty & retention: real-world application
+55 XPBuild retention strategies for real customer bases.
4
CMO playbook & advanced tactics for loyalty & retention
+55 XPMaster advanced CMO tactics to maximise lifetime value.