Module

Board & CFO communication

How to communicate marketing value and metrics effectively to the board and CFO.

4 lessons • 360 XP available

Lessons

1
Foundations & core concepts: board & CFO communication for CMOs

Learn the fundamentals of communicating with boards and CFOs.

+90 XP
2
Frameworks & methodology for board & CFO communication

Use frameworks to present marketing value clearly to finance.

+90 XP
3
Real-world application: communicating marketing value to the board and CFO

Communicate marketing impact to executives in real situations.

+90 XP
4
CMO playbook & advanced tactics for board & CFO communication

Master advanced tactics for board and CFO conversations.

+90 XP