Block 5
Leadership & organization
By the end of this block you will understand how to operate as a business leader who builds high-performing marketing teams, manages agencies, and communicates marketing value to the board and CFO. You will be able to negotiate budgets, structure agency relationships, and lead an organization that drives measurable revenue.
Modules
1
CMO as business leader
How the CMO operates as a strategic business leader who drives company-wide results.
2
Building & managing teams
How to recruit, structure, and lead high-performance marketing teams that drive revenue.
3
Agency management
How to select, structure, and manage agency relationships that deliver real results.
4
Board & CFO communication
How to communicate marketing value and metrics effectively to the board and CFO.
5
Budget negotiation
How to plan, justify, and negotiate marketing budgets with finance leadership.