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Formations/AI Essentials/Responsible & trustworthy AI/Privacy, ethics and governance/Privacy and confidential data: what not to paste
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Privacy, ethics and governance

1Privacy and confidential data: what not to paste+1502Ethics and responsible use at work+1303
Governance and the EU AI Act: the topline
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Privacy and confidential data: what not to paste

# Privacy and confidential data: what not to paste

In early 2023, Samsung engineers pasted internal source code into ChatGPT to help debug it. Within weeks, the company discovered three separate leaks of confidential data, including proprietary code and meeting notes. Samsung's response was blunt: a company-wide ban on ChatGPT. The lesson cost them nothing in fines, but it cost them control over their own secrets.

That is the core problem with AI tools. They are so easy and helpful that you forget you are sending information to someone else's computer.

Why pasting feels safe (but isn't)

When you type into ChatGPT, Claude, or Gemini, your words travel to servers owned by OpenAI, Anthropic, or Google. The chat window feels private, like a notes app. It is not.

Depending on your settings and plan, what you paste can be:

  • Stored on the provider's servers.
  • Reviewed by human staff to check quality or safety.
  • Used for training, meaning your text helps teach future versions of the model.

"Used for training" is the scary one. In theory, fragments of sensitive text could influence what the model says to someone else later. The bigger, more realistic risk is simpler: your confidential data now lives on a server outside your company's control, and you cannot pull it back.

The one rule: would you email it to a stranger?

Here is a rule you can actually remember.

Before you paste, ask: would I email this to a random vendor I just met?

If the answer is no, do not paste it without protecting it first.

What "never paste" looks like in practice

These are the categories that get people in trouble:

  • Customer personal data: names, emails, phone numbers, addresses, account numbers.
  • Health, financial, or legal records: anything covered by privacy laws like GDPR or HIPAAHIPAAHealth Insurance Portability and Accountability Act, loi américaine imposant la protection des données de santé (PHI). Violations : amendes jusqu'à 1,9M$ par catégorie de violation..
  • Secrets and credentials: passwords, APIAPIApplication Programming Interface: a standardised interface that lets applications communicate and exchange data without knowing each other's internal workings.Voir la définition complète → keys, access tokenstokensA token is the basic unit of text that language models process, often a word fragment, whole word, or punctuation mark rather than a single character..

A concrete example. Do not paste this:

> "Summarize this support ticket: Customer Jane Doe, jane.doe@gmail.com, card ending 4412, complained that..."

Paste this instead:

> "Summarize this support ticket: Customer [NAME], [EMAIL], card ending [REDACTED], complained that..."

The AI still does the work. The sensitive parts never leave your building.

Consumer vs enterprise: they are not the same

This is the part most people get wrong. The free version and the business version of the same tool treat your data very differently.

Consumer plans (free and personal paid)

On the free tiers and most personal subscriptions, providers often use conversations to improve their models, with settings you have to find and toggle yourself.

As of 2026:

  • ChatGPT Free and Plus: training is on by default. You can turn it off in *Settings → Data Controls → "Improve the model for everyone."* Turning it off also limits chat history.
  • Claude Free, Pro and Max: since Anthropic's policy change in late 2025, chats and coding sessions are used for training by default unless you opt out. New users choose during signup; existing users were prompted to decide. If you allow training, your data can be retained for up to five years. Check *Settings → Privacy* and confirm the toggle rather than assuming.
  • Gemini (personal Google account): activity can be saved and reviewed. Manage it at *myactivity.google.com* under Gemini Apps Activity.

The takeaway: on consumer plans, you are responsible for checking the switches, and defaults change over time. Claude is a good example of that: it flipped from a more privacy-protective default to training-on-by-default in under a year.

Enterprise and business plans

This is where the safety actually lives. Business tiers (ChatGPT Enterprise and Team, Claude for Work/Enterprise, Gemini for Google Workspace) generally promise:

  • No training on your data by default.
  • Data isolation, so your inputs stay scoped to your organization.
  • A signed agreement that legally backs these promises.

This is why the right corporate response to the Samsung problem is usually not "ban AI." It is "give people an approved enterprise tool so they stop using personal accounts in secret." A ban just pushes employees to paste company secrets into ChatGPT on their phones, where you have zero visibility.

Always confirm specifics with your provider's current terms. A good starting point is OpenAI's Enterprise privacy page, which spells out their business commitments.

🎬 [VIDEO: "Is ChatGPT Safe? Privacy and Data Risks Explained" - youtube.com - a clear walkthrough of how AI chat data is stored, what gets used for training, and how to change your settings]

Practical habits that keep you safe

You do not need to be technical to work safely. You need a few habits.

1. Redact before you paste

Swap real values for placeholders. The AI does not need the real name to write a polite reply.

2. Use the enterprise tool your company approved

If you have ChatGPT Enterprise or Gemini in Workspace, use it instead of your personal login. The difference in data protection is enormous.

3. Turn off training on personal accounts

Two minutes in Settings. Do it once for every AI tool you use, and recheck after major policy updates, because defaults shift (Claude moved to training-on-by-default in 2025).

4. Anonymize automatically for bulk work

If you are processing many records, do not redact by hand. A short script can strip the obvious identifiers before anything reaches the AI. Here is a simple Python example that removes emails and phone numbers from text:

python
import re

def redact(text):
    # Replace email addresses
    text = re.sub(r'\b[\w.-]+@[\w.-]+\.\w+\b', '[EMAIL]', text)
    # Replace phone numbers (simple US-style pattern)
    text = re.sub(r'\b\d{3}[-.]?\d{3}[-.]?\d{4}\b', '[PHONE]', text)
    return text

ticket = "Contact Jane at jane.doe@gmail.com or 555-123-4567 about the refund."
print(redact(ticket))
# Output: Contact Jane at [EMAIL] or [PHONE] about the refund.

You run this first, then send the cleaned text to the AI. The model gets enough context to help, and the personal data never leaves your machine.

Vérification des acquis

1. According to the lesson, what is the most realistic risk of pasting confidential data into an AI tool?

2. What is the practical purpose of the 'would I email this to a random vendor I just met?' rule?

3. In the redaction example, why is pasting the version with '[NAME]', '[EMAIL]', and '[REDACTED]' the recommended approach?

CHOIX MULTIPLES

4. Select ALL categories the lesson lists as things you should 'never paste' without protecting them first.

Sélectionnez toutes les réponses correctes.

CHOIX MULTIPLES

5. Select ALL of the things that, according to the lesson, can happen to text you paste into an AI tool depending on your settings and plan.

Sélectionnez toutes les réponses correctes.

Common Misunderstandings

"Deleting the chat removes the data"

Not necessarily. Deleting a conversation from your screen does not guarantee it is wiped from backups or that it was never used for training before you deleted it. Some providers also retain data for years when training is enabled. Treat anything you have pasted as already sent.

"It's fine, I'm only asking a question"

The risk is in what you paste, not what you ask. "How do I fix this?" is harmless. The 200 lines of internal code under it are the leak.

"Our enterprise plan means anything goes"

Enterprise tools protect data from the provider, not from your own bad habits. If you paste a colleague's salary into a shared team workspace, the privacy problem is now internal. Need-to-know still applies.

"Anonymized data is always safe"

Be careful. Sometimes combining "anonymous" fields re-identifies someone. A redacted ticket that still says "the only left-handed engineer in the Tokyo office" is not anonymous. Strip context, not just names.

A quick decision flow

When you are about to paste something sensitive, run through this:

1. Is it confidential or personal? If no, paste away.

2. If yes, do I have an approved enterprise tool? Use it.

3. No enterprise tool? Redact the sensitive parts, then use the consumer tool with training turned off.

4. Can't redact it meaningfully? Don't paste it. Do that part by hand.

This flow would have saved Samsung. The engineers had a real need (debugging code) and reached for a real tool (ChatGPT). What was missing was step 2: an approved, safe channel for exactly that task.

Why this matters beyond fines

À faire, tiré de cette leçon

Ces actions sont compilées dans le plan d'action du rôle.

  • Redact sensitive data with placeholders when no enterprise tool exists
Voir le plan d'action complet →

Suivant

Ethics and responsible use at work

Voir la définition complète →
  • Proprietary code or business plans: the Samsung scenario.
  • Anything under an NDA: contracts, unreleased product details, internal financials.
  • Privacy mistakes rarely show up as a dramatic court case. They show up as:

    • A competitor learning your roadmap.
    • A customer losing trust because their data leaked.
    • A regulator asking why personal records left the country.

    The good news: avoiding all of this is mostly about a few small habits, repeated. You do not have to give up AI to stay safe. You just have to be deliberate about what crosses the line into someone else's servers.

    Key Takeaways

    • Use the email test: if you would not email it to a stranger, do not paste it into an AI tool without protecting it first.
    • Never paste customer data, credentials, health or financial records, proprietary code, or anything under NDA into a consumer AI account.
    • Know your plan: consumer tiers often train on your data by default (ChatGPT and, since late 2025, Claude), so check the settings yourself; enterprise tiers generally do not train by default.
    • Recheck defaults: they change. Claude went from opt-in to training-on-by-default within a year.
    • Redact, don't avoid: swap real names, emails, and numbers for placeholders, by hand or with a short script, and the AI still does the job.
    • The fix for leaks is access, not bans: an approved enterprise tool stops people from quietly using personal accounts where you have no control.