The 95-5 rule: why most of your market isn't listening right now

July 23, 2026 · 5 min · Free, with full transcript

Most buyers aren't in the market for your product today, and chasing them with performance advertising is expensive and largely futile. The 95-5 rule reframes brand building not as a soft expenditure but as the only rational strategy for long-term revenue growth.

The transcript of this episode is being prepared.