Marketing in fashion
fashion marketing: brand and desirability, drops and collaborations, influencers and social commerce, and the DTC playbook.
This block applies marketing discipline to apparel and fashion, where brand identity, seasonality and visual merchandising drive demand. You will learn how core concepts such as positioning, segmentation and channel strategy translate to a sector defined by drops, collections, fast-fashion cycles and premium storytelling. You will master the marketing metrics that matter for fashion retailers and DTC brands, including acquisition cost, customer lifetime value, funnel conversion and retention, with realistic benchmarks. You will also cover advertising and marketing regulation specific to apparel, from sustainability and green claims to influencer disclosure and sizing representation, plus the pre-launch compliance checks that keep campaigns defensible across markets and channels.
Ce que vous allez maîtriser
- Adapt segmentation, positioning and channel strategy to seasonal collections, drops and fashion consumer behavior
- Calculate and interpret CAC, LTV, funnel conversion and retention against apparel sector benchmarks
- Diagnose acquisition and engagement performance across DTC, wholesale and marketplace channels
- Run a pre-launch marketing compliance check covering green claims, influencer disclosure and sizing representation