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Formations/CMO Track/Leadership & organization/Agency management
Module

Agency management

How to select, structure, and manage agency relationships that deliver real results.

4 leçons • 355 XP à gagner

Leçons

1
Agency management: foundations & core concepts

Grasp the basics of working with marketing agencies.

+90 XP
2
Frameworks & methodology: how CMOs structure agency relationships that actually deliver

Structure agency relationships with proven frameworks.

+90 XP
3
Real-world application: agency management in practice

Manage agencies effectively through real-world cases.

+90 XP
4
CMO playbook & advanced tactics for agency management

Apply advanced tactics to maximize agency performance.

+85 XP
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