CMO Track
MBA-level training to become a world-class Chief Marketing Officer.
Most marketing leaders can run a campaign. Very few can run the business behind the marketing. This track is built for the second kind, or for the ones who intend to become it.
You start where reputation lives, with brand strategy, messaging, competitive positioning, storytelling, and the rare skill of pulling off a rebrand without torching equity you spent years building. Then you turn attention into pipeline across demand generation, from paid digital and SEO to email, CRM, and the ATL channels that still move markets, TV, print, OOH, and radio, all stitched together through integrated media planning and loyalty.
Product marketing sharpens the commercial edge. You will own go-to-market strategy, pricing, customer research, launch playbooks, and competitive intelligence, the work that decides whether a product wins or quietly disappears. Analytics is where you earn credibility with the CFO. GRP and offline metrics, digital analytics, marketing mix modeling, omnichannel attribution, CAC, LTV, ROAS, A/B testing, and budget forecasting turn your spend from a cost line into a proven growth engine.
Leadership closes the loop. You will learn to operate as a business leader, build and manage teams, tame agencies, negotiate budget, and hold your own in front of the board and the CFO. And because none of this scales without infrastructure, you go deep on MarTech and data, from stack architecture and CDPs to first-party data, server-side tracking, privacy, AI and ML in marketing, and the cookieless reality of data clean rooms.
This is the full stack of the modern CMO. Master it and you stop defending your budget. You start setting the agenda.
Ce que vous allez maîtriser
- Build a brand strategy and positioning that competitors struggle to copy
- Orchestrate demand across paid, organic, CRM, and ATL into one coherent plan
- Lead go-to-market and pricing decisions that move revenue, not just awareness
- Prove marketing impact with mix modeling, attribution, CAC, LTV, and ROAS
- Defend and negotiate budget in the language the board and CFO respect
- Architect a MarTech and data stack ready for AI and a cookieless world
- Lead teams and agencies like a business leader, not a campaign manager
Blocs
Brand & positioning
By the end of this block you will understand how brand strategy, messaging, positioning, and storytelling work together to differentiate a company in its market. You will be able to build a clear brand strategy, craft compelling messaging, position against competitors, and lead a rebrand that drives revenue.
Demand generation
By the end of this block you will understand how to generate demand across paid digital, SEO, email, ATL, and integrated media channels. You will be able to plan, execute, and optimise full funnel campaigns that drive measurable revenue and build long term customer loyalty.
Product marketing
Master how to take products to market profitably by combining go-to-market planning, pricing, customer research, launches, and competitive intelligence. By the end, you will be able to design a launch strategy, set revenue-driving prices, and position products against competitors.
Marketing analytics
By the end of this block, you will understand the full marketing measurement stack across offline and digital channels, from GRP and attribution to MMM and incrementality. You will be able to calculate CAC, LTV and ROAS, design valid A/B tests, and allocate and forecast marketing budgets with data driven confidence.
Leadership & organization
By the end of this block you will understand how to operate as a business leader who builds high-performing marketing teams, manages agencies, and communicates marketing value to the board and CFO. You will be able to negotiate budgets, structure agency relationships, and lead an organization that drives measurable revenue.
MarTech & data
Master the modern marketing technology stack: how to architect tools, unify first-party data, and activate it across CRM, automation, and AI. By the end, you can design a privacy-compliant, revenue-driving MarTech ecosystem and lead its implementation as a CMO.