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Branchen-Assessments

Marketing im Allgemeinen zu kennen und Marketing in der Pharmabranche zu kennen, sind zwei verschiedene Dinge. Regulierung, Kaufzyklus und Benchmarks unterscheiden sich.

Jede Branche hat fünf kurze Assessments: eines zum Geschäftsmodell selbst, dann je eines für Finance, Marketing, Data und KI. Je zehn Fragen, drei Minuten, und ein Kompetenzradar.

22 Branchen · 110 Assessments · kostenlos, ohne Konto.

Healthcare & Life Sciences

Financial Services

Consumer & Retail

Industrie & Energie

Tech, Media & Telekommunikation

Services & Public

Häufige Fragen

How long does a sector assessment take?

About three minutes. Each assessment holds ten questions on one lens of one industry, and you get your score and the lessons to fill the gaps as soon as you finish.

What are the five lenses?

The general lens covers how the industry actually works: its value chain, its players, its regulation and its key figures. The four others apply finance, marketing, data and AI to that specific industry, because a margin, a funnel or a data model does not behave the same way in a bank and in a luxury house.

Do I need an account?

You can take any assessment and see your score without one. An account is what keeps your results, draws the sector radar across the five lenses and remembers which lessons you have already done.

How is this different from the role assessments?

The role assessments measure a discipline across every industry: marketing, data, finance or AI in general. These 110 sector assessments measure the same disciplines inside one industry, where the vocabulary, the regulation and the benchmarks change. Take the role one to situate your craft, the sector one to situate yourself in your market.