Data Director · Automotive
Data Training for Automotive Data Directors
You already manage data teams, but the automotive sector has its own rules: connected vehicle data flows, supplier networks stretching across continents, homologation cycles, and margins that live or die on warranty and quality data. Here you get lessons built around those realities, from telematics data governance to demand forecasting for a plant network, alongside the sector fundamentals: who the players are, how OEMs and suppliers actually negotiate, what regulation like type approval and emissions reporting requires.
On top of the sector track, you get the full general data curriculum to solidify your foundations, interactive tools to test scenarios instead of just reading about them, an action playbook you can bring straight into your next steering committee, and an assessment built specifically for automotive data leadership. You will walk away knowing exactly where your team stands and what to fix first.
31 lessons · ~6 h · resumes where you left off
Your program
A focused program built on your vertical's content: the sector first, then your discipline applied to it.
The generalist Data track
The full craft of the discipline, beyond your sector.
More resources
Interactive tools
Frequently asked questions
Who is this automotive data track for?
It targets data directors and heads of data who already run teams and now operate inside the automotive value chain: OEMs, tier-one and tier-two suppliers, mobility services. The content assumes you know how to manage analysts and pipelines, and focuses instead on what changes when your data comes from connected vehicles, plant networks and homologation cycles.
What is the difference between the automotive track and the general data curriculum?
The automotive track covers what is specific to the sector: telematics data governance, demand forecasting across a plant network, how OEMs and suppliers negotiate, type approval and emissions reporting. The general data curriculum sits alongside it and covers the transversal foundations, which stay valid whatever your industry. Both are available on the same page, so you can move between the two.
Do I need prior automotive experience to follow these lessons?
No. A block of sector fundamentals explains who the players are, how the OEM and supplier relationship works, and which regulations apply, before the lessons go into data specifics. If you are moving into automotive from another industry, start there.
Is access free, and do I get a certificate at the end?
Reading is free and open, and an account only serves to save your progress. There is no diploma, no state-recognised certification and no affiliation with a school or university: what you get is operational content and an assessment that tells you where your team stands.
Where should I start if I just took over a data function at an automotive supplier?
Take the assessment built for automotive data leadership first: it shows you where your organisation is weak before you commit to a roadmap. Then go to the sector fundamentals, and finish with the action playbook, designed to be brought straight into a steering committee.
Which regulatory topics linked to automotive data are covered?
Type approval and emissions reporting are treated as data problems: which evidence you need to produce, at which point in the cycle, and what that requires from your systems. Telematics data governance is handled separately, since connected vehicle flows raise their own questions about ownership, retention and sharing with suppliers.