Marketing Director · Fintech
Marketing Training for Fintech Marketing Directors
Fintech runs on trust, compliance and speed, and marketing here plays by different rules than in retail or consumer goods. On this page, you will find lessons built around your actual context: how payment providers, neobanks and regulators interact, what PSD2 or DSP2 mean for your campaigns, who the key players are and how KYC constraints shape acquisition funnels. Each lesson connects a marketing principle to a real Fintech situation you can recognize.
Beyond that, you get the full general marketing track, interactive tools to test frameworks on your own cases, an action playbook to apply what you learn this week, and an assessment that measures your grasp of both marketing and the Fintech environment. It is built to move you from theory to decisions you can defend in front of your board.
31 lessons · ~6 h · resumes where you left off
Your program
A focused program built on your vertical's content: the sector first, then your discipline applied to it.
The generalist Marketing track
The full craft of the discipline, beyond your sector.
More resources
Interactive tools
Frequently asked questions
Who is this Fintech marketing training for?
It targets marketing directors and heads of growth working in payments, neobanks, lending or any regulated financial service. The material assumes you already know marketing fundamentals and need them reframed around compliance, trust and KYC constraints. It also suits marketers moving into Fintech from retail or consumer goods who need to learn the sector's rules fast.
What makes marketing in Fintech different from marketing in other sectors?
Trust, compliance and speed dictate what you can say, to whom, and how fast you can convert. A campaign promise that would pass in retail can trigger a regulatory problem in financial services, and KYC steps sit in the middle of your acquisition funnel, where they cost conversion. Marketing in Fintech therefore means designing growth around constraints instead of ignoring them.
Do I need to master marketing fundamentals before starting the Fintech lessons?
No. The Fintech lessons come with the full general marketing track, so you can go back to positioning, funnel mechanics or acquisition economics whenever a sector lesson assumes them. Most readers alternate: one sector lesson, then the underlying principle when they need it.
Is there a certificate or diploma at the end?
No. There is no diploma, no state-recognized certification and no affiliation with a school or university. What you get is an assessment that measures your grasp of both marketing and the Fintech environment, useful as a personal diagnostic rather than as a credential.
What does PSD2 change for a Fintech marketing director?
PSD2 (DSP2 in French) reshapes who can access account data and how customers authenticate, which directly affects onboarding friction and what your campaigns can promise. Lessons on the page explain how payment providers, neobanks and regulators interact under this regime, and how it lands on your acquisition funnel rather than treating it as a legal footnote.
How do I turn these lessons into something I apply this week?
Use the action playbook and the interactive tools: the tools let you run a framework on your own case instead of reading an example, and the playbook converts each lesson into a step you can start immediately. The stated goal is to reach decisions you can defend in front of your board, not accumulate notes.