Marketing Director · Media & Entertainment
Marketing Training for Media & Entertainment Leaders
You already know how to run a marketing team. What you need now is the specific knowledge that makes your decisions land in Media & Entertainment: how streaming economics actually work, who the real power players are, what the regulatory constraints mean for your campaigns, and which figures your board expects you to know cold. This platform builds that on top of a solid general marketing track, so you're not learning theory in a vacuum.
You'll work through interactive tools built for this industry, an action playbook you can apply the same week, and a sector-specific assessment that tells you exactly where your gaps are. No generic case studies borrowed from consumer goods. Everything here is built around the way content, rights and audiences actually move in this business, so you can walk into any meeting and sound like you belong there.
31 lessons · ~6 h · resumes where you left off
Your program
A focused program built on your vertical's content: the sector first, then your discipline applied to it.
The generalist Marketing track
The full craft of the discipline, beyond your sector.
More resources
Interactive tools
Frequently asked questions
Who is this Media & Entertainment marketing track for?
It targets marketing leaders who already run a team and now need sector-specific knowledge: streaming economics, the industry's power players, regulatory constraints on campaigns, and the figures a board expects them to know. It assumes you don't need to be taught what a funnel is. The sector material sits on top of a general marketing track, so the fundamentals are there if you want to revisit them.
What's the difference between this and a general marketing course?
A general marketing course teaches the mechanics; this one teaches how those mechanics behave when content, rights and audiences are the product. The case material comes from Media & Entertainment rather than being borrowed from consumer goods, and it covers things a generic course skips: streaming economics, rights structures, sector regulation.
Do I need to complete the general marketing track first?
No. The Media & Entertainment material is designed for people who already have marketing experience, so you can start with the sector content directly. The general track is there as a foundation if the sector assessment shows gaps on the fundamentals.
What does the sector assessment actually tell me?
It maps where your knowledge of Media & Entertainment marketing is thin: sector fundamentals, key players, regulation, economics. The output is a list of gaps, not a score to display. Most people use it to decide which modules to read first rather than working through everything in order.
What is the action playbook and how do I use it?
It's a set of steps you can apply to your own campaigns and team within the same week, rather than a summary to file away. It translates the sector material into decisions: what to check, what to ask your agency, which numbers to pull. Pair it with the interactive tools to test assumptions before you commit budget.
Is there a certificate at the end, and does the platform cost anything?
There's no diploma, no state-recognised certification and no affiliation with a school or university. Reading is free and open; an account only saves your progress and your assessment results.