Marketing Director · Media & Entertainment
Marketing Training for Media & Entertainment Leaders
You already know how to run a marketing team. What you need now is the specific knowledge that makes your decisions land in Media & Entertainment: how streaming economics actually work, who the real power players are, what the regulatory constraints mean for your campaigns, and which figures your board expects you to know cold. This platform builds that on top of a solid general marketing track, so you're not learning theory in a vacuum.
You'll work through interactive tools built for this industry, an action playbook you can apply the same week, and a sector-specific assessment that tells you exactly where your gaps are. No generic case studies borrowed from consumer goods. Everything here is built around the way content, rights and audiences actually move in this business, so you can walk into any meeting and sound like you belong there.
31 lessons · ~6 h · resumes where you left off
Your program
A focused program built on your vertical's content: the sector first, then your discipline applied to it.
The generalist Marketing track
The full craft of the discipline, beyond your sector.