Module

Budget negotiation

How to plan, justify, and negotiate marketing budgets with finance leadership.

4 lessons • 360 XP available

This block's action items in the Playbook →

Lessons

1
Budget negotiation: foundations & core concepts

Understand the core concepts behind marketing budget negotiation.

+90 XP
2
Budget negotiation: frameworks & methodology

Apply frameworks to plan and justify budget requests.

+90 XP
3
Budget negotiation: real-world application

Practice budget negotiation through real-world scenarios.

+90 XP
4
CMO playbook & advanced tactics for budget negotiation

Use advanced tactics to win and defend marketing budgets.

+90 XP