Module
Budget negotiation
How to plan, justify, and negotiate marketing budgets with finance leadership.
4 lessons • 360 XP available
Lessons
1
Budget negotiation: foundations & core concepts
+90 XPUnderstand the core concepts behind marketing budget negotiation.
2
Budget negotiation: frameworks & methodology
+90 XPApply frameworks to plan and justify budget requests.
3
Budget negotiation: real-world application
+90 XPPractice budget negotiation through real-world scenarios.
4
CMO playbook & advanced tactics for budget negotiation
+90 XPUse advanced tactics to win and defend marketing budgets.