Product marketing

Product marketing is where strategy meets revenue, and most companies treat it like an afterthought. You will not. This block takes you through the five disciplines that separate the CMOs who ship products people buy from the ones who launch into silence.

Start with go-to-market strategy, from foundations to the frameworks and advanced tactics that decide whether a product finds its market or dies in a deck. Move into pricing strategy, where you learn to set numbers that drive revenue instead of leaving money on the table or scaring off the buyers you worked so hard to earn. Then customer research, because opinions are cheap and evidence wins. You will turn what customers actually do into the revenue decisions your board respects.

The product launch playbook module gives you a repeatable system, not a one-time miracle. You will build launches that create demand, coordinate the whole company, and convert attention into pipeline. Competitive intelligence closes the loop, teaching you to read the market, anticipate rivals, and position so cleanly that the comparison stops being a fight.

Every module runs the same arc: foundations and core concepts, frameworks and methodology, real-world application, and a CMO playbook packed with the advanced tactics you actually use in the room. No filler. No theory for its own sake.

This is the CMO Track, so the standard is higher. You are not here to learn vocabulary. You are here to own the commercial engine that turns products into growth. By the time you finish, product marketing stops being a function you delegate and becomes a lever you pull with confidence. Let the competition keep guessing.