Bloc 3
Product marketing
Master how to take products to market profitably by combining go-to-market planning, pricing, customer research, launches, and competitive intelligence. By the end, you will be able to design a launch strategy, set revenue-driving prices, and position products against competitors.
Modules
1
Go-to-market strategy
Covers how to plan and execute a go-to-market strategy that aligns positioning, channels, and audience.
2
Pricing strategy
Covers how to set, test, and optimize pricing models that maximize revenue and margin.
3
Customer research
Covers how to gather and translate customer insights into actionable revenue decisions.
4
Product launch playbook
Covers how to build and run a repeatable product launch playbook that drives adoption.
5
Competitive intelligence
Covers how to gather, analyze, and act on competitor intelligence to win positioning battles.