Marketing Director · Biotech & MedTech
Marketing Training for Biotech & MedTech Directors
You already know how to sell science to a scientific audience. What you need now is a way to connect that expertise to marketing strategy that actually moves budgets, product launches and market access decisions. Here you'll find lessons built around the way this sector really works: FDA and EMA constraints, payer negotiations, KOL influence, the slow sales cycles that make brand building different from consumer goods.
Alongside that, you get the full marketing track (positioning, pricing, channels, analytics), tools you can apply the same week, an action playbook for your next campaign or launch, and an assessment that tells you exactly where your skills stand against the demands of a Biotech & MedTech marketing director. No generic case studies. Everything ties back to your industry, your regulatory reality and your next decision.
31 lessons · ~6 h · resumes where you left off
Your program
A focused program built on your vertical's content: the sector first, then your discipline applied to it.
The generalist Marketing track
The full craft of the discipline, beyond your sector.
More resources
Interactive tools
Frequently asked questions
Who is this Biotech & MedTech marketing training for?
It targets marketing directors and CMOs working in biotech, medical devices and diagnostics, along with anyone moving into that kind of role from a scientific or commercial background. The assumption is that you already understand your science and your audience; what the lessons add is the marketing strategy layer around regulatory constraints, payers and launch decisions.
What makes this different from a generic marketing training?
The sector layer. Positioning, pricing, channels and analytics are all covered, but every example runs through FDA and EMA constraints, payer negotiations, KOL influence and sales cycles measured in years rather than weeks. Consumer-goods brand building logic does not transfer directly, and the lessons say where it breaks.
Do I need to pay or create an account to read the lessons?
No. Reading is free and open, with no payment step. An account exists only to save your progress from one session to the next, which is useful if you work through the marketing track over several weeks.
What does the training say about regulatory constraints on marketing?
It treats FDA and EMA rules as a design constraint on the marketing plan, not as a legal annex. That means how claims, indications and promotional material shape what you can say in a campaign, and how approval timelines dictate when brand and market-access work actually has to start.
What is the sector assessment for?
It maps your current marketing skills against what a Biotech & MedTech marketing director role demands, so you see which gaps matter before you pick lessons. It is a self-diagnostic tool for prioritising, not an exam, and it carries no diploma or recognised certification.
Where should I start if my next launch is in a few months?
Start with the action playbook, which is built around a campaign or product launch rather than around theory, then pull the specific lessons the playbook points you to. The tools provided are meant to be applied the same week, so you can test one on the launch you already have on the table.