Demand generation
By the end of this block you will understand how to generate demand across paid digital, SEO, email, ATL, and integrated media channels. You will be able to plan, execute, and optimise full funnel campaigns that drive measurable revenue and build long term customer loyalty.
Modules
Covers planning and optimising paid digital campaigns across search, social, and display channels.
Covers organic growth through search optimisation and content that ranks and converts.
Covers building email and CRM programmes that nurture audiences and drive revenue.
Covers above the line media including TV, print, out of home, and radio to build demand at scale.
Covers planning and coordinating budgets across multiple media channels for maximum reach and efficiency.
Covers retaining customers and increasing lifetime value through loyalty programmes and retention strategies.