MarTech & data
Master the modern marketing technology stack: how to architect tools, unify first-party data, and activate it across CRM, automation, and AI. By the end, you can design a privacy-compliant, revenue-driving MarTech ecosystem and lead its implementation as a CMO.
Modules
How to design, integrate, and govern a MarTech stack that connects tools to revenue outcomes.
Building a customer data platform and first-party data strategy for unified, actionable profiles.
Connecting CRM and marketing automation to nurture leads and drive lifecycle revenue.
Implementing server-side tracking and privacy-safe data collection in a compliant way.
Applying AI and machine learning to marketing for prediction, personalization, and efficiency.
Navigating cookieless measurement and data clean rooms for privacy-first targeting.