Marketing Director · FMCG
Marketing Training for FMCG Marketing Directors
Running marketing in FMCG means juggling category management, trade negotiations, shopper marketing and brand building at the same time, often with retailers pushing back on every price point. Here you'll find lessons built around that reality: how distribution works, who the key players are (manufacturers, retailers, wholesalers), how regulation shapes what you can claim on pack, and the figures that define the sector today.
Alongside this, you get the full marketing track to sharpen your fundamentals, interactive tools to test pricing and promotion scenarios, an action playbook you can apply to your next launch or negotiation, and an assessment that benchmarks your skills against what the sector actually demands. This is training built for your P&L, not a generic refresher.
31 lessons · ~6 h · resumes where you left off
Your program
A focused program built on your vertical's content: the sector first, then your discipline applied to it.
The generalist Marketing track
The full craft of the discipline, beyond your sector.
More resources
Interactive tools
Frequently asked questions
Who is this FMCG marketing page for?
It's built for marketing directors and heads of marketing working in fast-moving consumer goods, whether on the manufacturer side or in retail categories. The material assumes you already own a P&L and deal with category management, trade negotiations and shopper marketing rather than learning marketing from zero.
What's actually on the page besides lessons?
Four things sit alongside the FMCG lessons: the full marketing track to work on fundamentals, interactive tools to test pricing and promotion scenarios, an action playbook to apply to a launch or a negotiation, and an assessment that positions your skills against what the sector demands.
Do I get a diploma or a certification at the end?
No. There is no diploma, no state-recognised certification and no affiliation with a school or university. What you get is the content, the tools and an assessment that gives you a read on your own level.
Do I need an account to read the lessons?
No, reading is open and free. An account only serves to save your progress so you can pick up where you left off and keep your assessment results.
What's the difference between the FMCG lessons and the general marketing track?
The FMCG lessons cover what is specific to the sector: how distribution works, the roles of manufacturers, retailers and wholesalers, the regulation that constrains on-pack claims, and current sector figures. The general marketing track covers the fundamentals that apply anywhere, and is there to sharpen the base underneath the sector work.
How do the interactive tools help with a trade negotiation?
They let you test pricing and promotion scenarios before you sit down with a buyer, so you arrive knowing what each price point does to your margin. Combined with the action playbook, you can turn a scenario into a position you can defend on a specific launch or listing.