Marketing Training for Insurance Marketing Directors

Insurance marketing runs on its own logic: long sales cycles, heavy regulation, distribution through brokers and agents, and products people rarely enjoy buying. This track covers the general marketing fundamentals you need, then applies them directly to your sector: how insurers compete, who the players are (insurers, reinsurers, brokers, insurtechs), what regulators like ACPR or EIOPA expect from you, and the numbers that matter, from combined ratio to loss ratio and customer lifetime value.

You'll work through interactive tools built around real insurance cases, a concrete action playbook you can bring to your next strategy meeting, and a sector-specific assessment that tells you exactly where your skills stand. No generic theory: everything here is built to help you make sharper decisions on pricing communication, claims experience, and brand trust in a market where trust is the actual product.